Bice Curiger uses the example of the French town of Arles to show how, even in the provinces, places for the production and experience of art can be established. The medium-sized town in Provence has a cultural heritage dating back to Roman antiquity; Vincent van Gogh lived here for some time. The Fondation Vincent Van Gogh, founded in 2010 with the support of patron Luc Hoffmann, commemorates van Gogh’s presence in Arles and confronts his work with contemporary positions. Luc’s daughter Maja Hoffmann, also an heiress of the pharmaceutical company Roche, runs the Luma Arles, which offers cultural professionals a space for their artistic practice and research.
“Working in an institution that is off center, like ours in Arles, makes the process of reception slower.”
— Bice Curiger